What niche?

What’s the point of you posting that analogy? What’s the point of your current comment?

It doesn’t seem they are using free speech in the same sense as the American first amendment (they may not be from the USA). But i would argue that if companies want to play politics, run countries, and be that integrated in people’s lives then free speech as a concept should extend to companies.

This is how twitter and Youtube picked up pace. News organizations stsrted slowly creeping towards it and they have a lot of incentive to do so with how twitter is becoming a cesspool of Nazis and CSAM.