

I think he means that for him you’re only a star if any random person off the street has a good chance of having heard of you, no matter how large your niche fanbase is. It’s the argument behind the ‘Tom cruise is the last true Hollywood star’ idea. I think that’s pretty true, the internet gives a whole lot more depth to communities, but they’re much more isolated from each other than before. In my opinion that’s a good thing, you get a lot more diversity.
In the article they’re talking about the look of the place (which, still…) but it’s a bizarre quote to choose for that title.